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Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research papers

Adaptive patterns of marketing education

This paper examines the need at University level for education, rather than specific training, for marketing. Its focus is the individual marketing executive on the assumption that during his/her marketing lifetime many specific skills acquired in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: M. Christopher, Gordon S.C. Wills
September 1, 1972
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Citation

Christopher and Wills (1972a, September 01). Adaptive patterns of marketing education. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adaptive-patterns-of-marketing-education


Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972
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Citation

Mayer, C. S. (1972a, June 15). Sampling issues in European consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-issues-in-european-consumer-panels


Research papers

Market researchers in Europe

ESOMAR has carried out a survey of the scope and the organisation of market researchers in Europe. This was not a field survey, which, on grounds of cost, could not be contemplated, but a series of interviews by experts. The experts were ESOMAR's...

Catalogue: The European Marketing Research Review 1972
Author: Werner Wyss
June 15, 1972
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Citation

Wyss, W. (1972a, June 15). Market researchers in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-researchers-in-europe


Research papers

Market research now has to be on a European scale

The need for research in Europe could thus fall into one (or a combination) of the following clearly defined important groups. A. Single country projects in order to establish first of all if there is a potential market in the country and possibly...

Catalogue: The European Marketing Research Review 1972
Author: Nicholas M. Rubashow
June 15, 1972
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Citation

Rubashow, N. M. (1972a, June 15). Market research now has to be on a European scale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-now-has-to-be-on-a-european-scale


Research papers

Some reflections on the measurement of basic attitudes in a multi-country context

Studying the differences that exist in the patterns of consumption in the different countries it becomes evident, that a number of these differences is hard to explain. To give an illustration: How does one explain that in the Netherlands 98 % of the...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Peter L. F. de Jong, F. Meyers
June 15, 1971
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Citation

de Jong and Meyers (1971a, June 15). Some reflections on the measurement of basic attitudes in a multi-country context. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-reflections-on-the-measurement-of-basic-attitudes-in-a-multi-country-context


Research papers

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research
Author: Friedrich Wendt
June 15, 1971
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Citation

Wendt, F. (1971a, June 15). Sampling problems on an European scale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-problems-on-an-european-scale


Research papers

Concept and examples of multi-country research by a leading chemical producer

Producing chemicals in Europe means traditionally an international approach to marketing and, accordingly, to market research. The reason why the activities of European chemical companies extend beyond national borders is because, on the one hand,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Karl-Heinz Ronitz
June 15, 1971
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Citation

Ronitz, K. (1971a, June 15). Concept and examples of multi-country research by a leading chemical producer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concept-and-examples-of-multi-country-research-by-a-leading-chemical-producer


Research papers

Forecasting with mathematical models

The development of such large, coherent computer models is still in its early stages. Basic social sciences research is still required. This is why a group of large European corporations (including PHILIPS) have sustained since 1964 a research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: E. Fontela
September 1, 1970
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Citation

Fontela, E. (1970a, September 01). Forecasting with mathematical models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-with-mathematical-models